Why I Started Cool Cali - More Than Just a Brand

California used to be the ultimate dream—endless surf, open roads, and the kind of freedom you can’t find anywhere else. Somewhere along the way, we lost that. I started Cool Cali because I want to bring it back.

I grew up in Southern California, where every day felt like an adventure—skating with my friends, road-tripping up the coast, hitting the snow in the winter. But over time, something changed. The energy shifted, the streets got rougher, and that classic California dream started to fade. It didn’t sit right with me.

I didn’t want to sit back and just watch it disappear. I wanted to create something that reminded people of what California really is. The California of sunshine, surf, and snow—not just traffic, tents, and chaos. So I built Cool Cali, a brand that represents the freedom, adventure, and good vibes that this state was built on.

Cool Cali isn’t just about clothing—it’s a movement. It’s about bringing back the best of California: clean streets, fresh air, epic waves, and that carefree, golden state of mind. Every design reflects a piece of that lifestyle, from the beach to the mountains and everything in between.

This brand is about more than just style—it’s about making a statement. Every piece of clothing is a reminder of what California is supposed to be. When you wear Cool Cali, you’re not just repping a brand. You’re repping a mindset.

Whether you’re surfing, skating, or just living that Cali lifestyle, you belong here. Let’s bring back what made California great—one tee, one hoodie, one movement at a time.