Our Story

Cool Cali was born from a deep love for the Golden State—its sun-drenched beaches, snow-capped mountains, and the endless energy that makes California iconic. Growing up in Southern California, I lived the Cali dream—skating through the streets, hitting the waves, carving the slopes, and embracing the culture that defines the West Coast.

Now, I’m bringing that same vibe to CoolCali.com. This brand isn’t just about clothing—it’s about a lifestyle. Whether you’re catching waves, shredding slopes, or just soaking in the Cali sun, Cool Cali is here to rep that energy.

Every design is inspired by the heart of California—its landscapes, its people, and its fearless spirit. We keep it real, using bold yet simple designs that anyone can rock. And because we care about the place we call home, we make sure to create responsibly, reducing waste and keeping things fresh.

Cool Cali isn’t just a brand. It’s a movement. It’s for the ones who love Cali, live its vibe, and want to rep it wherever they go. So throw on a tee, hit the streets, and be part of the change.

Welcome to Cool Cali. Stay fresh. Stay free. Stay golden.